Wren Hollow Sport Horses
A brand, a website and the sales marketing behind them, aimed at the buyers who pay for breeding rather than for a broken horse.
Year
2026
Wren Hollow Sport Horses
Work type
Brand & Marketing
“The damlines lead the pages now, and the enquiries come from further away and know what they are looking at.”
Wren Hollow Sport Horses
[The operation]
Wren Hollow breeds three or four foals a year out of mares good enough to be doing something else.
The horses were selling. They were selling to the first person who turned up rather than to the buyer the breeding deserved, and always slightly under.
[What was in the way]
Young stock was being advertised where everything else is advertised, in the same format, with the same photographs taken over a stable door. A buyer who cared about the damline had no way to see it, and a buyer who did not was setting the price.
[What we built]
We built the brand around the mares, then the sales marketing around the buyers who care about them.
The damlines lead the pages now, the young stock is photographed loose and moving rather than tied up, and the listings go where that buyer actually looks. Enquiries take longer to arrive and come from further away.
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