
Ashgrove Stud
A fictional stallion-station brief, explored as a brand and website concept.
Year
2026
Ashgrove Stud, Gloucestershire
Work type
Brand & Website
The design question: how should an individual horse, its record and an enquiry route sit together on a page?

Ashgrove Stud
[The operation]
A fictional stallion-station brief, explored as a brand and website concept.
The design question: how should an individual horse, its record and an enquiry route sit together on a page?



[What was in the way]
This imagined brief starts with information scattered across a general yard page. The concept gives each stallion a dedicated place, with space for verified records, terms and photography.


[What we built]
A proposed identity and page structure built around the horses.
The concept brings a stallion profile, image set and enquiry action together. These are design intentions, not a delivered client project or measured business results.
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