Ashgrove Stud

A fictional stallion-station brief, explored as a brand and website concept.

Year

2026

Client

Client

Ashgrove Stud, Gloucestershire

Work type

Brand & Website

The design question: how should an individual horse, its record and an enquiry route sit together on a page?

Concept brief

Concept brief

Ashgrove Stud

[The operation]

A fictional stallion-station brief, explored as a brand and website concept.

The design question: how should an individual horse, its record and an enquiry route sit together on a page?

[What was in the way]

This imagined brief starts with information scattered across a general yard page. The concept gives each stallion a dedicated place, with space for verified records, terms and photography.

[What we built]

A proposed identity and page structure built around the horses.

The concept brings a stallion profile, image set and enquiry action together. These are design intentions, not a delivered client project or measured business results.

Crest & Canter, a creative studio for the equestrian world. London, United Kingdom.