Ashgrove Stud
A brand and website for a stallion station, built around the horses standing and the mare owners deciding between them.
Year
2026
Ashgrove Stud, Gloucestershire
Work type
Brand & Website
“They spent a day in the yard before they showed us anything. The brand that came back looked like us on our best day, and the site finally puts the stallions in front of the people choosing between them.”
Ashgrove Stud
[The operation]
Ashgrove stands four stallions with records that hold up anywhere in the country, behind a presence that suggested otherwise.
A mare owner choosing a stallion is comparing four or five at once, usually at night, usually on a phone. Whatever is not on the page is not in the decision.
[What was in the way]
The stallions sat on one page between them, with no fee, no terms and no progeny to look at. The photographs were taken in flat light against a muck heap. Everything an owner needed to make the call was available, but only by ringing the yard, and most of them never rang.
[What we built]
We settled the position, gave each stallion his own page, and directed a shoot that could carry the whole season.
Every stallion now has his record, his fee, his terms and a set of images taken in the right light on his own page, with one action beside them. The brand runs from the site through to the rugs and the lorry, and the owner reports enquiries arriving already decided.
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